Brian Murray, 2006.

“I was lost. I didn’t have the self-confidence or direction to figure out how to lose weight or feel better about my body. It wasn’t until I reached out to a coach for help that things really started to change for me.” -Brian Murray, Owner of Motive Training. You can read more about his transformation story, here.



A few years later, Brian set out on a journey to learn from the best in nutrition, coaching, and exercise programming. Over the last decade, Brian has been fine-tuning his skills to help people transform from the inside out.

Motive Training Opened

Brian started Motive Training because he saw gaps in how other trainers provided training programs, customer service, and coaching.


Our philosophy is simple: move with purpose. When you train with intent, great things happen.


A majority of coaching that takes place in Motive revolves around mastery of movement. When you step into our space, prepare to fine-tune the basics, work around pain, and feel better than ever before.

How we are different

When you sign up with us, you’ll get our undivided attention every session and on every step of your journey. We are relentlessly committed to your success, and we will do whatever it takes to prove that daily.


Personal training and coaching is a side job for some, but this is our LIVES. We wake up every day with the mission to impact as many lives as we can with a coaching program and experience that is completely tailored to YOU.

Meet OUr Trainers

Brian Murray


“When you move with purpose, you intentionally create an atmosphere in your body for growth and change. It’s that extra intent that really makes a difference in your health and fitness goals.” – Brian Murray

Brian has spent the last 10 years fine-tuning his skills as a coach and movement specialist to help people move and feel better than ever before. He has worked with and learned from some of the industry’s most revered coaches, like Adam Bornstein, Tim Skwiat, and Justin Kavanaugh, and he has held multiple certifications through ACE, Precision Nutrition (Pn2), FRCms, KINSTRETCH, ONNIT, Henselmans, and YogaFit.



Daniel was immersed in sports from a young age, which fostered a strong interest in exercise and fitness. It didn’t take long for him to discover his purpose in life, so he hit the books and graduated with a degree in exercise science at GVSU. Since then, Daniel has worked with several collegiate sports teams and athletes in Grand Rapids. Most importantly, Daniel understands he’s an ambassador for better health and movement, so he spends a lot of time working with people that want to lose weight, move better, and improve pain/dysfunction. Whether you are seeking to increase athletic performance or just need extra guidance to attain the quality of life you desire, Daniel is your guy.


rj walch

personal trainer

RJ began weight lifting in high school to prepare for football, and he quickly appreciated the way exercise made him feel: strong, powerful, and grounded. He learned the value of feeling and being fit and understood that maintaining this feeling was important for longevity and happiness. RJ went on to complete a bachelor’s degree in Exercise Science from Grand Valley State University. RJ says, “I am obsessed with bringing the best possible experience I can to every session and every person that I work with. I get excited when clients leave with a smile on their face because they crushed their workout and were pushed to take that extra step they thought to be impossible.”

Learn what it's like to put YOUR health first.
Sign up to learn how to feel better and move better than ever before.
We will never send spam of any kind. Ever.
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Learn what it's like to put YOUR health first.
Sign up to learn how to feel better and move better than ever before.
We will never send spam of any kind. Ever.