About Motive


2. Do more with less.

3. No pain = MORE gain.

4. Leave better than you came.

5. Always be a student.

We keep it simple.

Brian Murray started Motive Training because he saw gaps in how the industry provides personal training programs, customer service, and coaching that provides lasting lifestyle changes.

A majority of coaching that takes place in Motive revolves around mastery of movement. When you step into our space, prepare to fine-tune the basics, work around pain, and feel better than ever before.

Meet our team

Brian Murray

“When you move with purpose, you intentionally create an atmosphere in your body for growth and change. It’s that extra intent that really makes a difference in your health and fitness goals.” – Brian Murray

Brian has spent the last 10 years fine-tuning his skills as a coach and movement specialist to help people move and feel better than ever before. He has worked with and learned from some of the industry’s most revered coaches, like Adam Bornstein, Tim Skwiat, and Justin Kavanaugh, and he has held multiple certifications through ACE, Precision Nutrition (Pn2), FRCms, FRA, KINSTRETCH, ONNIT, Henselmans, and YogaFit. 

Dan Montgomery

Dan was immersed in sports from a young age, which fostered a strong interest in exercise and fitness. It didn’t take long for him to discover his purpose in life, so he hit the books and graduated with a degree in exercise science at GVSU. Since then, Dan has worked with several collegiate sports teams and athletes in Grand Rapids. Most importantly, Dan understands he’s an ambassador for better health and movement, so he spends a lot of time working with people that want to lose weight, move better, and improve pain/dysfunction. Whether you are seeking to increase athletic performance or just need extra guidance to attain the quality of life you desire, Dan is your guy.


RJ Walch

RJ began weight lifting in high school to prepare for football, and he quickly appreciated the way exercise made him feel: strong, powerful, and grounded. He learned the value of feeling and being fit and understood that maintaining this feeling was important for longevity and happiness. RJ went on to complete a bachelor’s degree in Exercise Science from Grand Valley State University. RJ says, “I am obsessed with bringing the best possible experience I can to every session and every person that I work with. I get excited when clients leave with a smile on their face because they crushed their workout and were pushed to take that extra step they thought to be impossible.”

Motive makes the difference.

Personal training and coaching is a side job for some, but this is our lives. We wake up every day with the mission to impact as many lives as we can with a coaching program and experience that is completely tailored to you.