Unfortunately, the fitness industry doesn’t hold personal trainers and coaches to a high standard, and so we took that as an opportunity to raise the bar.
Brian Murray started Motive Training because he wanted to elevate the client experience, delivering a truly customized, hands-on personal training program.
That’s the way it was meant to be.
Motive Training uses the best movement and assessment practices known to personal trainers in the fitness industry: Functional Range Conditioning (FRC).
FRC is a world-recognized organization that teaches clients to understand their bodies better and improve joint range of motion. Our entire staff is trained in more than one FRC-based certification, from performing assessments to movement coaching.
Motive Training’s systems revolve around assessing clients on an individualized basis, giving them the tools and coaching they need to improve how to move for good.
When you step into our space, prepare to fine-tune the basics, work around pain, and feel better than ever before.
“When you move with purpose, you intentionally create an atmosphere in your body for growth and change. It’s that extra intent that really makes a difference in your health and fitness goals.” – Brian Murray
Brian has spent the last 10 years fine-tuning his skills as a coach and movement specialist to help people move and feel better than ever before. He has worked with and learned from some of the industry’s most revered coaches and personal trainers, like Adam Bornstein, Tim Skwiat, and Justin Kavanaugh, and he has held multiple certifications through ACE, Precision Nutrition (Pn2), FRCms, FRA, KINSTRETCH, ONNIT, Henselmans, and YogaFit.
Dan was immersed in sports from a young age, which fostered a strong interest in exercise and fitness. It didn’t take long for him to discover his purpose in life, so he hit the books and graduated with a degree in exercise science at GVSU. Since then, Dan has worked with several collegiate sports teams and athletes in Grand Rapids. Most importantly, Dan understands he’s an ambassador for better health and movement, so he spends a lot of time working with people that want to lose weight, move better, and improve pain/dysfunction. Whether you are seeking to increase athletic performance or just need extra guidance to attain the quality of life you desire, Dan is your guy.
RJ began weight lifting in high school to prepare for football, and he quickly appreciated the way exercise made him feel: strong, powerful, and grounded. He learned the value of feeling and being fit and understood that maintaining this feeling was important for longevity and happiness. RJ went on to complete a bachelor’s degree in Exercise Science from Grand Valley State University. RJ says, “I am obsessed with bringing the best possible experience I can to every session and every person that I work with. I get excited when clients leave with a smile on their face because they crushed their workout and were pushed to take that extra step they thought to be impossible.”
Being personal trainers and coaches is a side job for some, but this is our lives. We wake up every day with the mission to impact as many lives as we can with a coaching program and experience that is completely tailored to you.